Habitat Conservation
Reforestation and restoration in the monarch’s Mexican overwintering sites and surrounding areas are important for the well-being of the local residents and for the monarch butterfly.
Scientific Research and Monitoring
Aware that a strong scientific foundation is key to achieving our mission, we support research in all our strategic areas. Our funding supports scientists studying ecology and conservation of monarchs in Mexico.
Sustainable Development
We promote activities that allow local residents to improve their quality of life and achieve self-sufficiency, and support the adoption of ecological techniques and community productive projects.
Education and Outreach
We support environmental education and outreach programs that lead to a greater understanding, appreciation, and support of monarch conservation by engaging communities to participate.