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Habitat Conservation
Reforestation and restoration in the monarch’s Mexican overwintering sites and surrounding areas are important for the well-being of the local residents and for the monarch butterfly.
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Scientific Research and Monitoring
Aware that a strong scientific foundation is key to achieving our mission, we support research in all our strategic areas. Our funding supports scientists studying ecology and conservation of monarchs in Mexico.
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Sustainable Development
We promote activities that allow local residents to improve their quality of life and achieve self-sufficiency, and support the adoption of ecological techniques and community productive projects.
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Education and Outreach
We support environmental education and outreach programs that lead to a greater understanding, appreciation, and support of monarch conservation by engaging communities to participate.